EXCLUSIVE!!!
Resolutions of PDP Presidential Campaign Strategy Meeting Held in Dubai, chaired by Alhaji Abubakar Atiku
The Blueprint-
1. Spread negative and false news relating to the VP, Prof Osinbajo, who is the main poster child of the administration and the most vocal opponent of the PDP. His continuous branding of PDP as corrupt and our ideas in restructuring as insincere must be nipped in the bud. His visits to markets and the populist imagery he is creating must be tackled vigorously. We must put him on the back foot. It is important to destroy his character ahead of the elections because of the favourable perception that many Nigerians have of him, his capacity and the programs and also to reduce the South West support. His Christian character must be impugned and maligned seriously. He also seems to have a formidable backroom team that counters our media offensive. This must be weakened.
It is also important to address the danger that is inherent in the Social Investment Programmes that Osinbajo promotes. Recall how our effort to utilise our social media trolls 3 weeks ago to discredit the N-Power program backfired. We must devise measures to brand N-Power, Trader Moni and School Feeding as fraudulent and incompetent.
Tactics
* Opposition research to discredit him, his family, his faith and programs.
* Commission moles and other agents to dig up dirt on subject.
* Utilise the National Assembly to undertake series of investigations to discredit him and his programs (particularly the Social Investments Program).
* Create Core content for dissemination across channels which will include fake news and blown-up headlines to portray subject as corrupt
* Utilise our retained media to disseminate core content and messages in the next 6 weeks on mainstream, social media, WhatsApp and by SMS
* Send talking points to our spokespeople and all PDP ambassadors on the subject.
* Attack all media protagonists/ influencers including the likes of Omojuwa, Ogundamisi, etc
* Enlist more social media influencers for this effort.
2. Brand President Buhari and the APC as an Islamist party- Brand him as nepotistic and divisive. The PDP has to ratchet up fake news about the herdsmen crisis as an islamisation tool. This will be meticulously distributed in the North Central, South West, South South and South East.
Tactics
* Research to create more fearful, threatening and emotive narratives
* Create core content to include graphic videos and photographs to drive home the point
* Disseminate through church leadership, town union leadership, artisan and market associations leadership and other groups
* Utilise our retained media to disseminate core content and messages where appropriate.
* Send talking points to our spokespeople and all PDP ambassadors on the subject.
3. Poverty versus Prosperity Narrative- We must subliminally convey that PDP allows things to flow within the economy while APC has locked up the system. A key message is to say abundance in the system is better than scarcity. An aspect of this message is to say that corruption is not our main problem, rather it is the scarcity that APC has created.
Tactics
* Research to create more fearful economic narratives
* Create core content
* Disseminate through all media channels
* Disseminate through own union leadership, artisan and market associations leadership and other groups
* Utilise our retained media including influencers to disseminate core content and messages.
* Send talking points to our spokespeople and all PDP ambassadors on the subject.
4. Claims of Infrastructure Completion- We must keep saying we started and had almost finished paying for all the infrastructure they are laying claim to.
Tactics
* Create core content
* Disseminate through our media channels
* Utilise our retained media to disseminate core content and messages
* Send talking points to our spokespeople and all PDP ambassadors on the subject.
